Brand Exploration + Consumer Research
At this early stage, we perform desktop research, competitive research, ethnographic studies and quantitative research. We immerse fully into your brand and into the lifestyle of your consumer.
From there, we move to the ideation stage, where we hold strategic workshops, develop brand mapping, creative platforms and creative briefs both for our team and for other involved agency partners.
We then move onto the creative execution stage, where we aim to develop work to best connect with your target groups. Here we execute brand development, wholistic creative campaign implementation including consumer engagement strategy, experiential tactics, interactive/digital, broadcast and narrowcast.
Ultimately, we aim to create engaged consumers and brand advocates. By employing a cross-discipline approach relevant to the realities of your position in the market, short-medium-long term goals and financial realities, we aim to ensure ROI by having your consumer take part in elevating your brand.