Our work.

Ad Standards video direction

Created a video highlighting the benefits of being an Ad Standards member. We felt the best way to do that was to have real members and influencers who have worked with Ad Standards speak about their experience. It was necessary to not overproduce the content, so we embraced all the BTS aspects of the video instead. After all, the truth in advertising matters.

video direction, script

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LIVLI brand launch

LIVLI, a daily multivitamin for cannabis users, was launching in time for the legalization of cannabis in Canada. To differentiate the brand from regular vitamins, we pivoted outside of nutraceuticals - an already challenging category, because of trust issues - into cosmetics with a hint of cannabis.

brand strategy, packaging design, web development, smm, launch campaign

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Tabasco Foodservice ongoing support

Supporting the team on day-to-day basis by providing strategic recommendations, executing on the created comms platform and implementing design updates.

strategy, design, smm

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FlavourTV launch

Brand development for FlavourTV, an online content channel aimed at Canada's foodservice industry. Developed core brand assets, key messaging as well as FTV's online content platform. Managed web portal and social media assets.

brand development, web + smm