MASERATI | DIGITAL CAMPAIGN / IGTV SERIES
Developed digital content series broadcast on the IGTV channels of various Canadian Maserati dealerships, along with organic posts to the respective Instagram pages. Identified a new medium to target a younger demographic, planned a social campaign, shot and produced video series in house.
MLSE | Digital Campaign + Photoshoot
Developed digital campaign for launch and holiday season promotion of Raptors Statement Jersey. Produced and executed photoshoot as well as promotional assets for Twitter, Facebook, Instagram and Snapchat.
FlyGTA | Earned Media Campaign + Brand Refresh
Updated key brand assets and applied new look and feel to a guerrilla campaign that saw a re-design of FlyGTA's air sickness bags. Artwork from Toronto street artists was used under the tagline #sickart to generate earned media across trade and consumer channels.
Tabasco | Website + SMM
Revamped Foodservice website and Instagram account. Manage digital assets in Canada.
Amdocs | Rebranding + Relaunch
Worked on Amdocs' rebranding in 2016 and 2017, developing key brand strategy, brand mapping, core messaging and a complete brand guide. Worked on the relaunch campaign, which unveiled the new brand at Mobile World Congress in Barcelona end of February 2017.
Eyri Iceland | Rebranding + Relaunch
Rebranded and relaunched Eyri Iceland Mattresses. Developed a completely new brand strategy, core messaging and updated brand guide. Redeveloped online ecommerce website as well as all assets including photography, videography and copywriting. Launched online in conjunction with creative campaign and digital media strategy.
Amdocs | Photography
Produced and art directed a series of photoshoots in Los Angeles and Toronto for Amdocs, the global leading software developer in the communications, entertainment and media service provider space.
Eyri Iceland | Digital Ad Campaign
Developed digital creative campaign for Eyri Iceland Mattresses, targeting US market. Work involved developing creative messaging, working with illustrators and our in-house copywriting team to pinpoint targeted ads, aimed at connecting with millennials. Campaign involved plugging in programmatic media buy as well as Google Adwords to target demographic.
Proboknow | Video Content
Scripted and produced 3 minute video content in conjunction with well-known New York slam poet Marshall Jones to create awareness of Proboknow's legal assistance services. Shot in New York with an intended broadcast audience across the United States.
Dennis' Horseradish | Rebranding + Relaunch
Rebranded and developed core messages for Dennis' Horseradish. Project involved developing packaging for product line as well as creating a new website to showcase the updated brand.
RIOT Messaging | Branding + Launch
Developed the brand for RIOT Messaging, a business collaboration app running on the Matrix platform. Work entailed brand development, brand mapping, key message development, visual asset and brand guide development as well as coordinating launch activities at Monage in Boston in 2016.
Canadian Red Cross | Film
Scripted and delivered, with the cooperation of Felt Film Production a short film showcasing Canadian Red Cross' ERU (mobile field hospital).
Hitsu Socks | Rebranding + Digital Campaigns
Developed updated brand positioning for HITSU Socks, a Toronto-based clothing brand producing socks designs in collaboration with street artists. Work included brand repositioning, core messaging, updated ecommerce website as well as ongoing social media management on Facebook and Instagram.
MaRS Innovation | Film
Scripted and produced in conjunction with Felt Film Productions a short summary film for MaRS Innovation, intended to provide information for potential investors and partners.
Caplansky's Deli | Franchise Strategy + Creative
Developed creative as well as launch activities for Caplansky's Deli branch out into the franchise field. Work entailed developing core messages, coordination of launch activities, a press event as well as digital outreach.
Modular | Branding
Developed the brand for Modular, an online app store running on the Matrix platform. Work entailed brand development, brand mapping, key message development, visual asset and brand guide development.
Geneva Centre For Autism | Branding + Launch
In conjunction with Geneva Centre for Autism and Spectrum Productions, created the Talking Pictures short film festival showcasing films created by individuals with autistic spectrum disorder. Created visual assets as well as the promotional website.
Pharmasave | Digital Strategy
Developed Facebook guide for use by Pharmasave's 500+ franchisees. Purpose of guide was to create a single policy and playbook for a wide and disparate group of franchise owners across Canada.
French Fry Heaven | Relaunch + Creative
Developed re-launch campaign for French Fry Heaven in the United States. Campaign ran in Phoenix, targeting primarily students at Arizona State University. Work entailed creative development, graphic design, copywriting and pre-press.
Zyr Vodka | Brand Strategy + Creative
Repositioning for Zyr Vodka as it looked to expand into the Russian Duty Free market. Ran a series of local focus groups and used that qualitative data to develop regional brand messaging as well as key visuals.
FlavourTV | Brand Development, Web + SMM
Brand development for FlavourTV, an online content channel aimed at Canada's foodservice industry. Developed core brand assets, key messaging as well as FTV's online content platform. Manage web portal and social media assets.